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Most Brands Failed To Connect Super Bowl Ads To Social Media
Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully...
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Chipotle Scores An Unexpected Social Media Win With Grammy Ad
Last night’s Grammy awards were not the Super Bowl, which broke a tweets-per-second record, but they were still a chance for advertisers to tap into an audience watching the event on television and...
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